Dpto Administración

Ciencias Económicas y Administrativas

El avance del mundo actual, la rapidez del cambio, el acortamiento de las distancias, la tecnología, la globalización y la cultura global, entre otros factores, conllevan a que las organizaciones empresariales, académicas o gubernamentales se mantengan en evolución continua y permanente y, con ello, establezcan estrategias para aventajar a la competencia e identificar oportunidades sostenibles que generen ventajas competitivas.
De lo anterior, la información es un activo intangible de alto valor para el diseño de estrategias y para el direccionamiento estratégico organizacional. De esta manera, estas requieren convertirse en una organización basada en conocimiento que respondan oportunamente al entorno por medio de decisiones oportunas de largo plazo.
Disponer de información apropiada, en el momento oportuno, permite tomar decisiones de manera más certera, adecuada y en el momento preciso. Esto supone un sistema de gestión de conocimiento estructurado y una institución que sepa anticipar hechos y cambios del entorno.
Es así como las organizaciones tienen la oportunidad de aplicar herramientas metodológicas que permitan aumentar la base de conocimiento, entre ellas, la prospectiva y la vigilancia tecnológica.

Technological surveillance is a useful methodology to support organizations in the search for scientific, technological and market knowledge and the environment in general to identify trends, behaviors and leadership, in this way, support the decision making related to the Strategies design.
For its part, the prospective allows organizations to analyze their present and set their long-term goals and build alternative paths to achieve them. This is how prospective design scenarios, consult actors, analyze trends and all this allows to project the future of an organization or sector.
JUSTIFICATION The advance of today 's world, the speed of change, shortening distances, technology, globalization and global culture, among other factors, lead to that business, academic and government organizations remain in continuous and constant evolution and, with that establish strategies to outdo the competition and identify opportunities that generate sustainable competitive advantages. From the above, the information is an intangible asset of high value for designing strategies for organizational and strategic direction. Thus, they require to become a knowledge - based organization that timely respond to the environment through appropriate long - term decisions. Have appropriate information at the right time, it can make decisions more accurate, and appropriate manner at the right time. This required a structured knowledge management system and an institution that knows facts anticipate and changes in the environment. Thus organizations have the opportunity to apply methodological tools to increase the knowledge base, including the foresight and technological surveillance.
Technological surveillance is a useful methodology to support organizations in the search for scientific, technological and market knowledge and the environment in general to identify trends, behaviors and leadership, in this way, support the decision making related to the Strategies design.
For its part, the prospective allows organizations to analyze their present and set their long-term goals and build alternative paths to achieve them. This is how prospective design scenarios, consult actors, analyze trends and all this allows to project the future of an organization or sector.

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