Colombia

Escuela de Administración

The most valuable companies in the new digital economy are incredibly successful in the construction and management of digital platforms and new open and participatory business models that create ecosystems of commercially connected producers and consumers (digital value chain ¿ 4.0 Industry). Through these networks and markets, companies such as Google, Airbnb, Uber, Apple, SAP, etc. are changing the structure of the main industries and transforming businesses. Digital transformation is a new program that presents participants with the many ways in which network markets are transforming the economy and offers strategies to design, monetize and launch a digital platform in the new information revolution era. In a scenario in which technology advances by leaps and bounds, companies have had to face the challenge of transforming their processes to offer products and services adapted to the demands of new consumers. The use of software and hardware, the adoption of technologies such as Artificial Intelligence, the Internet of Things IoT, connectivity and the web presence, are some of the elements that are being accepted by companies worldwide to transform digitally. The digital transformation stopped being a simple tendency to become a factor that significantly impacts the development of a company. Failure to adhere to these changes can even put the survival of organizations at risk. Finally, the purpose of the course will be to introduce its students to everything related to digital transformation; so that they have the knowledge and the necessary tools that allow them to start projects of transforming a business that works in traditional environments to a new intelligent business equipped with digital platforms of last generation that allows it to face the challenges presented by the new world economies.

Digital Transformation - 15210171

Escuela de Administración

URosario

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