Escuela de Administración

The Strategy course belongs to the intermediate cycles of the Business management, Logistics and Production management, International Business Management and Marketing and Digital Business programs. The Strategy course addresses one of the central issues in the field of strategy, such as the relationship between the environment and the company¿s strategic behavior, developing content so that students may characterize the general environment that surrounds companies and that may condition the achievement of competitive advantages (temporary or long-term), as well as provide the tools that allow them to study the specific environment (sector) to make decisions that seek to achieve superior performance. In order to successfully acquire the aforementioned, the student must have solid foundations in the areas of marketing, finance and organizations. This course continues the development of critical communicative skills, quantitative analytical thinking and the axiological development of leadership, entrepreneurship, innovation and strategy, which will allow the integral formation of the future Rosarista Manager.

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