Dpto Administración

Ciencias Económicas y Administrativas

In this course you will resolve a strategic problem posed by a renowned, real company and solve the strategic challenge through the application of a structured problem solving framework. You will learn how to apply a problem solving framework consisting of team work principles, problem definition and planning, data gathering, data analysis and synthesis, ideation, prototyping and testing of possible solutions and finally present a recommendation, action plan and impact analysis to your clients (the company). This course will challenge you to apply strategic theoretical concepts in a real life context. 
The course is composed by 16 guided lectures, presentations, videos, workshops, solution of case scenarios and the development of the real strategic project. The following topics define the main route of the course:
1.	Presentation of companies
2.	Team definition
3.	Problem definition
4.	Data gathering
5.	Ideation and solution prototyping
6.	Business model feasibility and prioritization
7.	Testing
8.	Iteration and solution improvement
9.	Final recommendation and communication of solution and implementation.

This course provides the student (you) with knowledge and skills of integrated strategic analysis. It also allows students to analyze business issues, evaluate alternatives, formulate recommendations and make decisions, develop creative and strategic thinking and oral and written communication skills. It uses business case studies and extensive class interaction to provide you with the opportunity to apply lessons from real business situations understanding the link between the strategy and the business model, analyzing social and ethical issues at the strategic level, and developing innovative approaches to strategic planning designed to accomplish sustainability and competitive advantages.

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